Preferred Partnership: BASF signs preferred supplier partnership with Jaguar Land Rover in Asia Pacific

Toronto, Ontario —  BASF’s Coatings division and Jaguar Land Rover’s (JLR) global headquarters have signed a cooperation agreement with Glasurit and R-M, premium refinish paint brands of BASF, to support the development and implementation of ‘JLR’s Global Body & Paint Programme’ covering 16 importer countries and markets in Asia Pacific.

The agreement states that the partners will commit to a long-term strategic collaboration that enables them to exceed the industry standard in vehicle body repair and paint refinish. The partnership also includes the supply of refinish products and color-matching solutions. BASF will work closely with JLR to ensure the total branded paint solutions meet their stringent repair specifications and process standards, supported from a global support network that offers guaranteed methods and expertise. 

BASF is also providing comprehensive Advanced Business Solutions (ABS) that help JLR drive profitability and efficiency within its network of authorized body shops and appointed retailers. This includes a set of innovative services, tools, training, and performance management modules designed to improve the processes and overall performance of JLR’s authorized body shop facilities.

“Jaguar Land Rover and BASF are committed to helping their business partners to develop, this year more than ever before given the challenges we are currently facing together,” said Mike Hill, Global Strategic Account Management, BASF Automotive Refinish Coatings Solutions Europe. 

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