ACX AutoLux Reopens with Dazzling Debut
Montreal’s luxury collision scene just got a bold new boost.
After decades as a cornerstone of the city’s high-end repair market, AutoLux has evolved as part of the rebranded group of ACX collision centres—sleek, sophisticated and unapologetically reimagined. The grand reopening wasn’t just a ribbon-cutting—it was a statement.
“We’re very honoured to align the ACX brand with AutoLux,” said Tim Loehn, Director of Operations at AutoCanada. “It’s one of the most recognized names in the Montreal market.”
The transformation is more than a fresh coat of paint. The facility now boasts modernized customer spaces, a striking new exterior and elevated branding aligned with both ACX and Mercedes-Benz standards. The relaunch event drew more than 150 guests, stopping traffic and turning heads with a parade of ultra-luxury vehicles, curated décor and an unmistakable air of prestige.
“There was a lot of excitement, some suspense, even,” said Loehn. “But the respect for the legacy of AutoLux is there—and the future under ACX is looking just as strong.”
The new design includes a Mercedes- Benz exclusive lounge with luxe finishes, preserving the brand’s customer experience while blending it with ACX’s forward-thinking vision. Completed in two meticulous phases, the transformation pays homage to AutoLux’s roots while steering confidently into the future.
