April 22, 2020 — Toronto, Ontario — The Automotive Industry Association of Canada has released a new report focused on providing industry business owners with insights into customer mindsets.
The report, entitled Under the Hood: How Canadians View Vehicle Maintenance and Repair, AIA Canada provides insights into how customers think about a number to aspects of the collision repair process, including how important maintenance and repair is to vehicle owners; vehicle owners are reminded and would prefer to be reminded of the maintenance their vehicle needs; and the customer perspective on the cost/quality trade-off debate.
‘This report is part of the Consumer Behaviour Series that includes other reports (to be released) on the following topics: choosing a service provider, e-tailing, and ownership and sharing of in-vehicle data,” the AIA wrote on the website. “AIA Canada members, grab your copy AT NO COST NOW.”
Non-members can purchase the full version for $199. A free executive summary of the report is available at this link.
