Advertisment: Autel » Autel - Order 6246 » Autel Leaderboard July 2025 » Autel Leaderboard July 2025

BASF Automotive Refinish launches new website

BASF launches new website.
BASF launches new website.

Darryl Headshot

By CRM Staff

Southfield, Michigan — March 13, 2018 — BASF Refinish Automotive Coatings launched a new, completely mobile-friendly website with updated images and content, and unique tools, including an asset cart and an advanced product catalog.

“Every word, every image and every tool on the Refinish site was created with the customer in mind,” said Tina Nelles, BASF Marketing Services Manager. “Our goal was to create a journey for our customers – how BASF provides more than paint and, most importantly, the benefits we offer to our customers.”

Users can filter the product catalog based on country, brand, paint system, product type, volatile organic compounds, and keywords, or they can simply scroll through BASF’s products. The site also includes technical manuals, technical data sheets, safety data sheets and more.

The distinctive asset cart, which can be used in conjunction with the product catalog or independently, offers a unique advantage to BASF Refinish website visitors by allowing them to “shop” throughout the site. Visitors can add assets to the cart from anyplace in the website, not just from product pages, similar to a shopping cart on a clothing or grocery retailer’s website. Customers then have the option to download all cart contents, or email them to anyone.

Available in three languages, the new site also features a section dedicated to showcasing BASF Refinish customers and brand ambassadors, the recently launched Vision+ suite of business services and live social media feeds. 

Visit the website at refinish.basf.us

Advertisment: Simplicity Car Care » Simplicity - Order 6222 » Simplicity Featured Rect July 2025 » Simplicity Featured Rect July 2025
Page 1 of 1657
Next Page
Advertisment: Global Finishing Solutions » GLOBAL FINISHING SOLUTIONS- Order 6240 » GFS Featured Rect July 2025 » GFS Featured Rect July 2025
Advertisment: Autel » Autel - Order 6246 » Autel Leaderboard July 2025 » Autel Leaderboard July 2025