Hamilton, Ontario — December 22, 2014
CARSTAR Automotive has joined forces with Quality Assured Collision & Glass in a multi-store franchise agreement.
The new partnership will provide CARSTAR with an expanded presence in the BC market, with all 10 independently owned and operated Quality Assured locations joining the company’s seven existing locations in the province—located in 100 Mile House, Abbotsford, Chilliwack, Courtenay, Duncan, Mission and Walnut Grove. CARSTAR currently owns over 200 stores in the country, with the growing tally of over 20 BC-based centres set for the New Year.
“We are honoured to partner with the Quality Assured group,” says CARSTAR Executive Vice President Lisa Mercanti-Ladd. “They operate as best in class and have a long-standing reputation for being focused on servicing their customers and insurance partners with excellence. These qualities are important to us when looking for partners; upon meeting their owners it was crystal clear that there was a great fit between both organizations.”
Store listings will be modified to CARSTAR Quality Assured, followed by their business name. CARSTAR Quality Assured locations are set for Armstrong, Vancouver, Ladysmith, Prince George, Mission, Campbell River, Cranbrook, Kimberley, Langley and Parksville. Quality Assured locations have begun to progress through CARSTAR’s conversion action plan, which includes integrating the CARSTAR brand within their existing businesses.
“Our members are excited about this partnership with CARSTAR,” says Quality Assured President Lonnie LaPlante. “With access to more resources we can strengthen our network and together we can collaborate on key areas of the business. CARSTAR is a progressive organization operating with ethics and integrity, which was important for our organization and this partnership.”
For more information on CARSTAR, please visit CARSTAR.ca.
For more information on Quality Assured Collision & Glass, please visit QACollision.ca.
