Forging Forward: Fix Network’s Daryll O’Keefe appointed to new role as Vice President of Strategic Business Development for North America

Toronto, Ontario — Fix Network has announced that Daryll O’Keefe has been promoted to the role of Vice President, Strategic Business Development of North America.

In this new role, O’Keefe will focus on driving franchisee sales growth, expanding the network and enhancing the profitability of Fix Network’s collision brands across both the United States and Canada, said a recent press release.

O’Keefe’s journey with Fix Network first began in 2005 when he started at the company as a supplier partner, leading the conversion of Fix Auto Cambridge to Sherwin-Williams Paints.

“This marked the start of a successful partnership, as Daryll played a key role in securing a significant share of the Fix Auto paint business, resulting in winning the Fix Auto RFP in 2010,” the release continued.

Then, in 2013, O’Keefe officially joined Fix Network as the General Manager for Ontario.

Since then, the press release further noted that “he has been a driving force behind the organization’s growth and success.”

O’Keefe has held leadership roles as Regional Vice President for aftermarket brands in Ontario in 2016, and Senior Vice President for Ontario, Atlantic and Western Canada in 2022.

“I’m incredibly grateful for the opportunities I’ve had at Fix Network and for the trust Steve Leal and the entire team have placed in me over the years. This new role is both an honour and a challenge, and I’m excited to work with our talented teams across North America to drive growth, innovation and success for our collision brands,” O’Keefe commented in reflecting on his journey with the brand.

“Daryll’s dedication, strategic thinking and ability to build strong relationships have been pivotal to our growth,” added Steve Leal, President and CEO of Fix Network. “I have no doubt that he will continue to drive incredible results in this new role as we expand our footprint across North America.”

Collision Repair magazine would like to extend congratulations to Daryll O’Keefe on this next step in his collision repair journey.