Manufacturing Mayhem: Project Arrow competition kicks off

Toronto, Ontario — The Automotive Parts Manufacturers’ Association (APMA) is officially kicking off the design competition for its Project Arrow concept car initiative.

The design contest is open to eligible students at colleges and universities across Canada, said APMA president Flavio Volpe.

“We’ve been speaking to Canadian college and university design programs,” said Volpe. “We are confident the competition also qualifies as course worse, and we are making it available in both official languages.”

The finalists and their design submissions will be unveiled at the APMA’s annual conference on June 11 in Windsor, Ont.

The project will consist of three stages: design, a virtual concept and construction. Suppliers will bid on the project in the fall and a ‘virtual concept’ will be unveiled next year. 

The project’s name is a nod to the iconic Canada-made Avro Arrow supersonic jet of the 1950s, said Volpe. He described the APMA’s project as “a beacon,” designed to draw customers to Canada’s auto industry. 

The fully-built, zero-emission concept vehicle made entirely from Canada’s supply chain will be launched in 2022.

“We haven’t asked for public funds; it will be funded by participating software and hardware suppliers,” said Volpe, adding that a concept vehicle typically costs between $1.5 to $2 million to build.

“If we do this right — and we will — you’ll have a concept vehicle that allows everyone who participated in it to demonstrate to current and new carmaker customers their leadership in their field.”

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