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Lusid launches new paint line specifically for Canadian market

Lusid Technologies has launched the new GenVerde line, a solventborne system that meets Canada's stringent VOC regulations.

By Jeff Sanford

Detroit, Michigan — July 28, 2015 — Several new products were launched at this year’s NACE, including an interesting new innovation from Lusid Technologies. Based in Salt Lake City, Lusid is the US distributor of products made by a sister company, General Paints, which is based in Beirut, Lebanon. General sells high-quality paints and related products in 64 countries around the world.

Here in North America Lusid has a couple of key contracts with major public transportation systems. The company’s paints provide cover and colour to busses in Chicago, Southern California and Dallas, among others cities. The Chicago contract has been running for almost fifteen years.

“It’s not a relationship based on constant visits. They don’t want to see us. We’re not always hanging around trying to sell them more. We go once a year and they love that,” says Mike Rowse of General Paints. “That tells you this is a deal based on quality product.”

Most recently, Lusid has begun offering a new paint line, GenVerde, specifically developed for the Canadian market. The paint line is designed to be used without a VOC compliant binder. GenVerde is a complete line of paints, including two-stage and three-stage basecoats, pearls, xirallics and dollar silvers.

“They’re killing off waterborne paints. These are solvent based,” says Rowse.

Only California has regulations as stringent as those found in Canada,  but other states are expected to shift over in the years ahead and so Lusid thinks the line of paint should do well.

“It’s been a busy year. It’s a tough market, but we’re growing. We’re experiencing 50 percent growth year over year,” says Rowse. “Our products are high end, but we’re priced as a mid-market. There are lots of mid-market products. But we’re doing this on quality.”

Rowse notes that the company is finding strong acceptance in the Canadian market. “We’re growing up north. We really like out partners there,” he says.

For more information, please visit lusidtechnologies.com

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