January Blues: DAC reveals big declines for Jan. 2021 auto sales

Richmond Hill, Ontario — If you can remember January 2020, when the pandemic was a mere “What if?” 

Before the pandemic, DesRosiers Automotive Consultants Inc. (DAC) recorded January 2020 light vehicle sales and “unsurprisingly” found the month was the fourth-best January on record with estimated sales of 109,988 units. 

But, due to the pandemic, January 2021 saw an even greater decline with sales for the month estimated by DAC to be down 17.4 per cent to 90, 890.

“With the whole country in various degrees of lockdown, and the auto industry still working through supply chain disruptions, the market decline was no surprise with the monthly SAAR of 1.66 million being 340 thousand units below that seen in January 2020,” stated Andrew King, managing partner at DAC. “Of note, we estimate the light truck share for the month to be 84.6 per cent, smashing through the 80 per cent threshold as SUVs and pick-ups continued to make relative market gains” 

More information on these numbers can be found in DAC reports, published on the company website, or contact Daniel Azatov at daniel@desrosiers.ca


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