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Green Machines: Axalta announces 2021 automotive colour of the year

Basel, Switzerland Axalta has announced its 2021 global automotive colour of the yearElectrolight. 

ElectroLight is an expressively refreshing green-yellow hue inspired by bold, contemporary flavours that echo style, energy and flair. The colour invokes a blend of sport design elements with functional performance and offers versatility when combined with two-tone charcoal colour accents, or matte finished on a variety of mobility solutions. 

“Offering innovative products that are ahead of the curve is what we live and breathe every day at Axalta,” said Hadi Awada, senior vice-president at Axalta. “ElectroLight is another step towards illuminating a path for a green future for all types of vehicles, including autonomous vehicles. Formulated with mobility-sensing technology in mind, ElectroLight combines a passion for individualisation with coating science into a functional, expressive and dynamic colour.” 

ElectroLight is formulated with reflective properties that make it highly visible to light detection and ranging (LiDAR) systems, while it’s layer structure and pigment content are easily transmissible by radio detection and ranging (RADAR) systems. 

Fully autonomous vehicles are closer than ever to becoming a reality and will increasingly rely on LiDAR and RADAR technology to see and to interact with the world around them. 

ElectroLight meets industry safety standards and improves the performance of both types of systems, making it a stand-out colour option in both trend and technology, according to Axalta’s press release. 

“Our 2021 colour evokes sustainability, happiness and safety. ElectroLight is at the forefront of today’s colour trends, while also anticipating emerging technology advances. Consumers are looking for a breakout colour and ElectroLight manifests this while bringing a progressive approach to automotive styling and design,” said Nancy Lockhart, global product manager of colour at Axalta. 

While Axalta’s 2020 Global Automotive Color Popularity Report shows that white remains the most frequently purchased automotive colour globally, however, interest in automotive colours with a more customised and personalised look is becoming increasingly desired by consumers. 

Green has influenced both blue and yellow colour palettes in today’s vehicle market trends, driving colours into a more ecocentric theme. 

Axalta actively works to continue to provide innovative colour choices for automotive buyers and refinishers that are at the leading edge of design and to create conceptual colours that are aesthetically and functionally beneficial to vehicle surfaces. Visit axalta.com/color for more information on ElectroLight.

 

 

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