North Vancouver, British Columbia — A collision centre is nothing without the community it serves, Craftsman Collision knows this and that is why the MSO has been hard at work helping to raise more than $31,000 for wildfire relief in British Columbia.
Craftsman launched a two-week matching fundraising campaign with the Canadian Red Cross in mid-August and managed to raise an impressive $15,833, with Color Compass and BASF kicking off the initiative with a $10,000 donation.
“As a proud Canadian brand, Craftsman has been committed to supporting our local communities for more than four decades,” said Craftsman Collision president Rick Hatswell.
“In these unprecedented times, we are continuing to give back in the best way we can, while encouraging others to do the same. We were thrilled with the results of our matching campaign which raised a total of $31,266 for the Red Cross who have worked so tirelessly supporting British Columbians affected by the devastating wildfires this summer. Thank you to all our staff at our Craftsman Collision locations in Kamloops, Kelowna and Vernon for helping make this fundraiser such a success.”
This partnership with the Canadian Red Cross is but one of many charitable initiatives launched by the western Canada collision chain, as Craftsman has made a $50,000 donation to Lions Gate Hospital Foundation and provided a $15,000 sponsorship to the Salvation Army Hope in the City Breakfast, as well as several other campaigns since the start of the COVID-19 pandemic.
“Craftsman Collision over the years has given over 1.7 Million to charities big and small. We feel being philanthropic is a great opportunity to help foster a positive work environment for our team, where they can be proud to say they work for Craftsman and it creates strong personal connections with our customers while inspiring others to give to causes they are passionate about,” said marketing manager Stacey Cook.