Chit Chats at SEMA: Meet Joern Stoever, interim GM of SATA Canada

Las Vegas, Nevada — From Nov. 1 through Nov. 4, Collision Repair mag was on-site at the SEMA Show, where more than 1,900 exhibitors set up extravagant displays to showcase what the modern collision repair world has to offer.

Our reporters Allison Rogers and Max Reid were all over the show floor last week, meeting with industry-leading companies to hear their experiences and this year’s show–and their thoughts on the current state of Canada’s collision repair market.

We’ll be sharing clips from our conversations on the show floor over the next two weeks.

First up, we chatted with SATA Canada’s interim general manager, Joern Stoever, who told us all the details on the company’s newest gun, the Lady Edition II.

We stopped by the SATA booth at the SEMA Show to learn more about the thought process behind the latest Lady Edition; Stoever’s plans as the recently-named interim GM and SATA Canada’s thoughts on the most prevalent industry issues of today.

Click the video below for an exclusive interview with Stoever!


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