Solera announced the integration of its Hollander recycled-parts marketplace with Direct-Hit repair information at the SEMA Show, creating a connected platform that helps repair businesses source recycled parts faster while accessing diagnostic and repair guidance from the same system.
- Integration Unveiled: Hollander Parts Marketplace now connects recycled-parts sourcing directly with Direct-Hit's diagnostic and repair information service.
- No Joining Fees: Recyclers pay only when a sale is made, with no joining fees or monthly subscriptions required to participate.
- Inventory Synchronization: EDEN, Hollander's parts-trading network, reduces manual work by automatically synchronizing inventory across the marketplace.
- Adoption Growing: More than 600 recycling yards had upgraded to Powerlink 4.0 yard management platform as of October 2024.
- Broader Ecosystem: The marketplace pairs with InsightsConnect business analytics to help customers capture more value from every vehicle and part.
Solera is unveiling a Hollander recycled-parts marketplace integrated with Direct-Hit repair information at the Specialty Equipment Market Association (SEMA) Show, giving repair businesses another route to parts supplied by automotive recyclers.
The Texan automotive software and data supplier announced the integration Nov. 2, ahead of the Nov. 3–6 show at the Las Vegas Convention Center.
Solera owns Hollander and Identifix, the provider of Direct-Hit. Direct-Hit supplies technicians with diagnostic and repair information, while Hollander provides recyclers with inventory management, parts interchange and online selling tools.
According to the announcement, the Hollander Parts Marketplace connects recycled-parts sourcing with Direct-Hit’s repair information service.
“Our focus is on building connected technology that helps repairers turn greater intelligence into faster cycle times and real business results,” said Victoria Repice, Solera’s senior vice-president of product management for vehicle repair, in the Nov. 2 press release.
The unveiling follows an Oct. 15 update outlining Hollander’s online sales and inventory plans for recyclers.
In that earlier release, Solera described HollanderParts.com as a marketplace through which recyclers could reach buyers beyond their local markets. The stated pricing model included no joining fee or monthly subscription, with recyclers paying when a sale was made.
The October release also described inventory synchronization through EDEN, Hollander’s parts-trading network, intended to reduce the manual work involved in making parts available online.
“Our goal is to help customers see more, know more and ultimately capture more value from every vehicle and every part,” said Jeff Helget, vice-president of Hollander, in the Oct. 15 release.
More than 600 recycling yards had upgraded to Powerlink 4.0 at the time of that announcement. Hollander’s convention presentation paired the yard management platform with Direct-Hit repair information and InsightsConnect business analytics.
The Nov. 2 announcement does not specify transaction charges for the new marketplace integration, requirements for recycler participation or a Canadian rollout date.
Solera representatives are demonstrating the products at booth 31215 in the convention centre’s South Upper Hall.
