BASF to host vehicle unveilings, showcase new colour and productivity tools at SEMA

The 2014 Ridler winner, Rivision, a 1964 Buick Riviera by JF Launier painted with BASF R-M Onyx HD Rivieran Sunset Pearl will be on display in the BASF SEMA booth this year. Rivision and JF Launier appeared on the cover of a recent issue of our sister publication, Bodyworx Professional.   

Southfield, Michigan — October 29, 2014 — BASF Automotive Refinish has released its official schedule of events for the upcoming 2014 Specialty Equipment Market Association (SEMA) Show, held November 4 to 7 in Las Vegas.

BASF will showcase restyled vehicles, host designer autograph sessions and present the latest in car color technology at booth #21455. Events kick off on Tuesday, November 4 at 2 p.m. with a press conference at the BASF booth where the Chip Foose-restyled 1960 Ford Starliner and a restyled 2015 Toyota Sienna from Ryan Friedlinghaus of West Coast Customs will both be unveiled. The Starliner features a Metallic Grey paint from BASF’s Glasurit 90-Line and the Sienna is painted in a custom Fiji Blue from BASF’s R-M Onyx HD line.
“BASF is proud to have both Chip and Ryan, two of the industry’s top car designers, unveiling their creations in our booth. SEMA is a great place for our current and prospective customers to talk to BASF experts about how our innovative solutions can help improve their shop performance,” says Paul Whittleston, Vice President, Automotive Refinish & Industrial Coatings Solutions North America.
Foose will also sign autographs at the BASF booth from 9 a.m. to 11 a.m. on both Tuesday, November 4 and Thursday, November 6. Attendees can also meet designer Ryan Friedlinghaus of West Coast Customs when he signs autographs at the booth from 11 a.m. to noon on both Wednesday, November 5 and Friday, November 7.
A 1935 Chevy Phaeton by Troy Trepanier painted with BASF Glasurit 90-Line in black and maroon is one of the vehicles that will be on display in the BASF SEMA booth.  
BASF will also host restyled vehicles at its booth, including the 2014 Ridler Award winning Buick Riveria, Rivsion, from JF Launier of JF Kustoms. Rivision was painted in BASF R-M Onyx HD Riverian Sunset Pearl. 
The car voted America’s Most Beautiful Roadster earlier this year, the 1935 Chevy Phaeton restyled by Troy Trepanier of Rad Rides by Troy, owned by Wes Rydell and painted with Glasurit 90-Line in black and maroon will also be on display at the booth.
Throughout the show, experts from BASF will be on hand to discuss the latest in car colour technology from the company, including the new SmartCOLOR online tool, as well as business improvement programs and the company’s colour matching tools. 
For more information, please visit basfrefinish.com.

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