Axalta opens new Customer Experience Center

Axalta’s new Customer Experience Center includes two paint application centres, a collaborative mixing lab and an exhibit lobby.

Concord, North Carolina — May 17, 2017 — Axalta Coating Systems held the grand opening event for the company’s new Customer Experience Center in Concord, North Carolina. Charlie Shaver, Axalta Chairman and Chief Executive Officer, and Michael Carr, Axalta President-North America, officiated the opening program with special guests Jeff Gordon, four-time NASCAR Cup Series champion, and Rick Hendrick, owner of 12-time Cup champion Hendrick Motorsports.

Axalta’s new Customer Experience Center is a 36,000 sq. ft. training and conference complex designed to serve the company’s refinish, transportation OEM and industrial customers. The Customer Experience Center boasts two paint application centres, a collaborative mixing lab, and an exhibit lobby where visitors can witness the breadth and depth of Axalta’s coating systems and technology. The facility is located on the Hendrick Motorsports campus.

“Axalta’s Customer Experience Center is part of our global commitment to put customers first and to revolutionize the coatings landscape,” said Shaver. “The facility combines cutting edge technology and Axalta expertise. I’m confident that the combination will be an asset for customers and help drive their productivity, growth and profitability.”

During the grand opening event, Axalta honoured Rick Hendrick for his contributions to the sport of racing and for his recent induction into the NASCAR Hall of Fame. Shaver revealed that the boardroom in the Customer Experience Center will be officially named and dedicated as the Rick Hendrick Hall of Fame Boardroom.

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