AMi Ascension: Former Nissan trainer Chuck Searles named AMi president

Toronto, Ontario — The U.S.-based Automotive Management Institute (AMi) board of trustees welcomes Chuck Searles as the organization’s new president, effective immediately. 

Searles is succeeding Jeff Peevy, who left the company to rejoin I-Car as VP of technical products, programs and services in late July. 

With almost 28 years of automotive service and industry training under his belt, Searles brings a vast array of knowledge to the industry’s leading provider of management education for automotive service and collision repair professionals. 

“I’m honoured and excited to serve the board of trustees and the ever-expanding client base as President of AMi,” Searles said about his new role.

Beginning his career as a Dealer Service Technician in 1992 he spent nine years at three different dealers in two different states, Alaska and Arizona. This diversification ultimately led him to a technical service support position at Nissan North America in 2001 where he served over the last 19 years in four different training roles. 

“We are ever so pleased to announce Chuck Searles as the new president of AMI. Chuck comes with an immense background in business management, personal leadership, analytics, organizational development, curriculum design, problem-solving and classroom instruction,” AMi Board of Trustees Chair Darrell Amberson said. “His relationships and understanding of vehicle manufacturers will be an asset. We are confident that Chuck will oversee the continuing growth and prevalence of AMI, leading it to new higher levels of performance and achievement.”

AMi was established in 1989 to answer the demand for continuing education and industry-accepted recognition programs tailored specifically for the business needs of the automotive service and collision repair industry. To date, AMi programs have attracted more than 350,000 enrollments throughout North America.

For more information on the organization, visit the AMI website at www.AMionline.org 


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