AIA Canada presents ‘grassroots’ data in latest Consumer Behaviour report

AIA's latest report in its Consumer Behaviour Series examines the viewpoints of 2,000 Canadian motorists.

By CRM Staff

Ottawa, Canada — June 28, 2017 — AIA Canada has released the latest report in its Consumer Behaviour Series. The report, Repair & Maintenance – Views of 2,000 Canadians, is the third in the series to be released.

The new report follows the release of E-tailing: Online Shopping Habits of Canadian Car Owners and Car Care Information: What Media Channels Are Canadians Using? The fourth report in the series, Connected Car: What Data is Your Car Generating, should be available later this year.

According to AIA Canada, the current report approaches the vehicle repair business from a “grassroots” level. It explores the behaviours and attitudes of car owners towards vehicle repair and maintenance, how high of a priority they assign to repairs, the role dealerships play in their decisions and more.

AIA Canada members can download the report for free at this link. The report is also available to non-members for $199 here


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