Zenetec expands operations with strategic acquisition of GTA collision centre

Toronto, Ontario — In a significant expansion move, Zenetec Collision has announced the acquisition of CSN Bayview-Steeles, effective April 1, 2024. This addition marks Zenetec’s continued foray into the GTA market and underscores its strategic growth ambitions.

Under William Monteith’s leadership, Zenetec has enhanced its portfolio to include five collision repair centres, two specialty glass and calibration centres, and a car wash facility, adding three facilities in the last three years alone.

Started by Martin Monteith in 1992, Zenetec is now led by his son, William, who grew up in the collision repair space. He first began sweeping and doing odd cleaning jobs at Zenetec’s original Barrie, Ont. location. Noticing his tact for the industry, Martin rewarded William by moving him up to bodywork and, eventually, appraisal before taking the reins of the business.

Family and close work culture remain part of Zenetec’s core values to this day.

“The relationship that we all have with our teams is so personal. I believe we have an advantage in the market as a true family business,” William told Collision Repair mag.

A father of two boys and a daughter, William hopes that Zenetec will one day be a third-generation family business.

Reflecting on his career, William credited his professional growth to his father, family members as well as mentors he met through industry networks such as the 20-Group by BASF. He particularly highlighted the influence of figures like Manuel der Haroutiounian, the former owner of CSN Bayview-Steeles, from whom much was learned.

William emphasized Zenetec’s commitment to excellence beyond industry standards, aiming to continuously elevate their internal benchmarks. The acquisition unfolded smoothly, catalyzed by a meeting with der Haroutiounian in September 2023 that quickly set the stage for this venture.

This strategic move not only extends Zenetec’s geographical reach but also reflects its ambition to grow without losing the essence of a family business. Monteith expressed hopes to transform Zenetec into a third-generation company, prioritizing a familial team ethos across operations.

Zenetec has embraced a team-based operational model since the pandemic, moving away from traditional flat-rate systems to enhance fairness and efficiency—an adaptation that Monteith says has proven successful under the diligent management of his team.

As Zenetec continues to seek further acquisition opportunities, it remains committed to its core values and vision for future growth. More details will be featured in an extended article in the upcoming issue of Collision Repair magazine.


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