Wheels In Motion: In Motion Brands to design new CrashBay.com digital showroom

Toronto, Ontario — In Motion Brands and CrashBay.com have officially joined forces, according to an announcement from Wednesday, with the former signing on to develop a digital showroom for the latter’s tire and wheel e-commerce platform.

With the combined power of both companies, CrashBay customers will now have access to an online marketplace designed by the industry experts at In Motion Brands (IMB), that is already loaded with more than 100 automotive service locations built into the platform, thanks to this partnership.

“IMB offers a one-stop shop of best-in-class solutions, software and services that allows us the flexibility to meet our rapidly expanding digital marketplace […] The team at IMB has been able to facilitate immediate scale by aligning us with a marketplace of automotive service providers from coast to coast while also providing best-in-class software that aligns with our technology stack,” said CrashBay founder and CEO John Harvey.

Operations officer at IMB, James Channer, echoed Harvey’s enthusiasm for the new partnership, saying “John and the team at CrashBay are the type of game-changers we love to partner with.

“CrashBay is a perfect example of marrying the physical elements of the business to a strong digital strategy. Getting ‘phygital’ is a must.”

Harvey went on to explain that with this deal, both companies can expand their operations within new Canadian and U.S. markets.

“Expansion of this offering will continue across Canada and the USA in the coming months. Offering car owners and our fleet and insurance partners more options to book with the best shops in their communities delivering ‘Car Repair & Service Anytime Anywhere,’” he said.


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