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Term of Office: Subaru Canada appoints Tomohiro Kubota as new CEO, president and chairman

Toronto, Ontario — Join Subaru Canada in welcoming Tomohiro Kubota into his new role as chairman, president and CEO of the Japanese OEM’s Canadian division, replacing Yasushi Enami following the end of his five-year term.

Kubota is a known quantity in the world of Subaru, having held positions in the retail and dealership side of the company, as well as several high-ranking management positions at Subaru’s European division, since his entry into the company in 1994.

“I would like to express my gratitude towards Yasushi Enami for operating as one team with our strong dealer network,” said Kubota. “Subaru Canada remains uncommon in its approach to navigating challenging roads in this current industry-wide automotive landscape. I’m excited to build on this strong foundation.”

Kubota most recently served as general manager of Subaru’s overseas business planning department for division two.

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