Heathrow, Florida — American drivers welcome advanced driver assistance system (ADAS) features like advanced braking and lane assistance, though their confidence in autonomous driving still wavers.
A survey conducted by AAA in the United States showed that more than half (58 percent) of drivers want to see ADAS in their next vehicle, and 80 percent of those drivers are looking for advancements to those systems.
“People are ready to embrace new vehicle technology, especially if it will make driving safer,” said Greg Brannon, AAA’s director of automotive engineering and industry relations. “Consumers are clear about what they want and if automakers seize the opportunity to provide a better experience now, it will pave the way for the vehicles of tomorrow.”
Nearly 96 percent of 2020 vehicle models came equipped with at least one advanced driver assistance system (ADAS) such as automatic emergency braking, blind-spot warning or lane-keeping assistance.
While confidence in ADAS may be climbing in American drivers, the same survey showed 14 percent of drivers would not be comfortable riding in a vehicle that drivers itself. Eighty-six percent said they would be afraid to ride in an automated vehicle or are unsure of the technology.
AAA also asked drivers if COVID-19 would influence their decision to use a self-driving vehicle as an alternative to public transportation or ride-hailing. Only a relatively small number said they would be more likely to opt for a self-driving vehicle, but a larger number said COVID-19 would make no difference in affecting their decision.