Seniors could lead the transition to self-driving vehicles

By CRM staff Toronto, Ontario — November 1, 2018 — Self-driving vehicles are slowly making their way into the automotive industry, and a recent study conducted by the Traffic Injury Research Foundation (TIRF) suggests senior drivers in Canada have taken a strong liking to this innovation. In fact, seniors might develop a leadership role in the […]

Study: Motorists don’t understand limits of driverless technology

A survey conducted by the Traffic Injury Research Foundation and the Toyota Canada Foundation highlights a gap between public perception and the actual capabilities of automated driving systems.

Ottawa, Ontario — September 29, 2016 — Hold onto your hats, folks, and prepare to be shocked. It turns out the general public doesn’t actually understand the limits of automated vehicle technology. That’s according to Robyn Robertson, President and CEO of the Traffic Injury Research Foundation (TIRF). Robertson is also the lead researcher on a […]

New report recommends national working group on distracted driving

The Traffic Injury Research Foundation and The Co-Operators have released a new report on distracted driving across Canada.

Guelph, Ontario — December 17, 2015 — The Traffic Injury Research Foundation (TIRF) and The Co-operators have released Distracted Driving in Canada: Making Progress, Taking Action, a report that provides a snapshot of activities underway in Canada to reduce distracted driving. Based on an environmental scan TIRF completed in partnership with Drop It and Drive […]