Spilling the Tea: AIA Canada publishes new report on millennial consumers
Toronto, Ontario – As millennials and other young vehicle owners age, their changing preferences will impact the automotive aftermarket – they do represent a quarter or so of the Canadian population. The Automotive Industries Association’s (AIA Canada) latest report, Understanding Millennials: A Quick Profile of Young Canadian Vehicle Owners 2021-2022 may help you understand the […]
Fix Auto St. Catharines recruits on attitude
By Erin McLaughlin St. Catharines, Ontario — June 27, 2017 — Millennials, recruit and retain often appear in the same sentence, and as the workforce ages and young people start growing into working members of society, the conversation on how to integrate them into the collision repair industry is becoming increasingly important. A third generation […]
