Spilling the Tea: AIA Canada publishes new report on millennial consumers

Toronto, Ontario – As millennials and other young vehicle owners age, their changing preferences will impact the automotive aftermarket – they do represent a quarter or so of the Canadian population.

The Automotive Industries Association’s (AIA Canada) latest report, Understanding Millennials: A Quick Profile of Young Canadian Vehicle Owners 2021-2022 may help you understand the consumer needs of the generation born between 1980 and 1996.

The report examines Canadians between the ages of 24 and 44, showing their views on vehicle maintenance, their stance on the right to repair, and their relationship with automotive service providers (ASPs).

Some examples of their findings include trends indicating that millennials are more likely to feel helpless when bringing vehicles for maintenance and repairs, purchase parts online, and engage with ASPs through their smartphones.

“Millennials will be an important demographic for the next 40 years. Our new report is full of insights that will help you plan your business model for years to come,“ said AIA Canada in a press release.

The report is free for AIA Canada members, and available to non-members for $99.  For more information, call AIA Canada communications at 1-800-808-2920, ext. 2285.


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