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Guild 21: New digital marketing basics for collision repair centres

Frank Terlep was the most recent guest on the Guild 21 conference call. Terlep discussed how shops must adapt their marketing to suit a mobile and connected populace.

By Jeff Sanford Toronto, Ontario — November 22, 2016 — Marketing through digital channels is a given today, but the way in which digital messages are received and processed has changed in profound ways over just the last couple of years. Frank Terlep, founder of Summit eMarketing Sherpas, was the featured guest on the latest […]

Automotive Management Institute online courses now available

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North Richland Hills, Texas — August 29, 2016 — The Automotive Management Institute (AMi) announced in June that it was rolling out a revamped curriculum focused on the needs of a changing industry, including courses designed to upgrade the skills of front office personnel. For more on this, please see “Inside View: Jeff Peevy on […]

eMarketing Sherpas launches new Facebook apps for collision repair facilities

eMarketing Sherpas has released new applications that the company says can help you make the most of your social media.

Poway, California — March 15, 2016 — Your collision centre may have a Facebook page, but it is really helping your business? Social media is a vital marketing tool, but there’s more to using it correctly than simply making sure the page is updated frequently. Automotive consultancy eMarketing Sherpas has announced the release of four […]

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