Luxury Lapses: Canadians shifting car shopping focus away from aspirational luxury to practicality and affordability, says new AutoTrader data
Toronto, Ontario — New data from AutoTrader reveals a shift in consumer auto preferences away from luxury models and toward more practical and affordable options. Specifically, according to AutoTrader’s study, at the same time the company’s marketplace reached record heights in the year, “luxury brands saw their lowest representation in both searches and sales since […]
Dealing with Downshifts: Ford recalls 95k pickups in Canada; potential to suddenly shift to first gear
Ottawa, Ontario — Ford is recalling 95,000 Canadian F-150 trucks because transmissions can reportedly suddenly downshift to first gear no matter what speed the vehicle is going. Transport Canada’s recall notice cites a problem with the output shaft speed sensor on certain 2014 model year F-150 pickup trucks built in Dearborn, Michigan. If the sensor […]
The Right Direction: 2023 Ford F-150 adaptive energy absorption steering column must be replaced if deployed during collision, according to Ford OnTarget newsletter
Detroit, Michigan — In its most recent OnTarget newsletter, Ford outlines some new safety technology present on the 2023 Ford F-150, particularly regarding the sensitive repair requirements of the supplemental restraint system (SRS) on the model, as found in the adaptive energy absorption steering column. The 2023 Ford F-150’s adaptive absorption steering column includes a […]
Aspirational Insights: Canadians are seeking aspirational vehicles, but buying practically says new report
Toronto, Ontario — Canadians want to live in the lap of luxury, according to recently-revealed vehicle search data. AutoTrader data released in early December reveals that 60 percent of Canadian buyers’ top searched vehicles for 2023 were luxury brands; however, consumers continue to buy with practicality in mind despite optimistic outlooks. Specifically, among AutoTrader’s top searched […]
Ford Files For Folding: Ford files patents for swivel seating, retracting steering wheel, in-cab workstation and bed seating
Toronto, Ontario – Several recent Ford patents reveal the automaker’s reimagining for pickup truck interiors with designs to create more space for work and recreation inside vehicles. Ford has filed no less than nine patents with the United States Patent and Trademark Office (USPTO) covering a range of features, including swiveling seats, a retractable steering […]
Heavy-duty Data: Ford patents external payload information display for truck lines
Toronto, Ontario — Those with an inclination for hauling heavy loads ought to take notice of a new patent filed by Ford, which may see future blue oval trucks equipped with external payload displays. Building off of the “Onboard Scales” feature which debuted on the 2021 F-150 pickup, this new design from Ford describes a […]
Wiper Woes: Ford recalls 103,076 F-150s in Canada for faulty wiper motor
Toronto, Ontario — In an unfortunate turn of events as Canada enters some wetter weather ahead of winter, Ford has announced that it has recalled more than 100,000 F-150 trucks in Canada for a safety hazard that could affect driver visibility. The announcement came on Monday as the legacy automaker identified 556,726 North American-built trucks, […]
Consult the Sticker: Thieves ‘re-vinning’ vehicles on the rise, insurers say
Toronto, Ontario — Buyer beware; reports have begun circulating that vehicle thieves have been “re-vinning” stolen vehicles in order to sell to unsuspecting customers. According to a report from Canadian Underwriter, insurers have taken note of a new trend prevailing among car thieves looking to turn a profit. Re-vinning involves removing the VIN (vehicle identification […]
Electrifying Growth: Ford only major U.S. automaker to report year-over-year Nov. sales increase
Detroit, Michigan — Ford was North America’s best-selling automaker for a third month in a row this November with a 5.9 percent increase to sales year-over-year. The automaker sold a total 158,793 vehicles in November. The OEM’s electric vehicle sales also grew three times quicker than the overall EV vehicle segment, marking Ford’s electric vehicle […]
Same Body, New Heart: Constellium SE to provide aluminum parts for F-150 Lightning EV
Toronto, Ontario — Ford has announced that France-based aluminum supplier Constellium SE will be providing structural components for the all-electric Ford F-150 Lightning that will go on sale in the spring of 2022. The Lightning will follow the lead of previous F-150 models in its extensive use of high-strength aluminum parts. Constellium has been supplying […]
