Luxury Lapses: Canadians shifting car shopping focus away from aspirational luxury to practicality and affordability, says new AutoTrader data
Toronto, Ontario — New data from AutoTrader reveals a shift in consumer auto preferences away from luxury models and toward more practical and affordable options. Specifically, according to AutoTrader’s study, at the same time the company’s marketplace reached record heights in the year, “luxury brands saw their lowest representation in both searches and sales since […]
Tuesday Ticker: Tesla confirms production of the Tesla Semi; while new vehicle sales jump across Canada
Toronto, Ontario — In this Tuesday Ticker, Tesla confirms that it is on track for production-spec deliveries of the Tesla Semi by 2026; while new vehicle sales have remained high across Canada since March. A semi update Last Monday, Tesla confirmed that its Tesla Semi remains on track for production-spec deliveries to customers by 2026. […]
Losing Charge: Canadian interest in EVs drops for second year in a row, says AutoTrader survey
Toronto, Ontario — Interest in electric vehicles (EVs) in Canada has dropped for the second year in a row, says a recent AutoTrader survey, despite continued positive indicators from consumers. The survey specifically noted that “while almost half of non-EV owners are open to buying an EV for their next vehicle, interest in EVs has […]
Aspirational Insights: Canadians are seeking aspirational vehicles, but buying practically says new report
Toronto, Ontario — Canadians want to live in the lap of luxury, according to recently-revealed vehicle search data. AutoTrader data released in early December reveals that 60 percent of Canadian buyers’ top searched vehicles for 2023 were luxury brands; however, consumers continue to buy with practicality in mind despite optimistic outlooks. Specifically, among AutoTrader’s top searched […]
Popularity Contest: Ford F-150 remains Canada’s most sought-after vehicle, Honda Civic surges in popularity
Toronto, Ontario — Canadian automotive marketplace AutoTrader unveiled a report last Thursday concerning car shopper preferences in 2022, indicating that luxury and mainstay vehicles remain the most popular vehicles, with interest in more economic options driving other contenders towards the Top 10. Impressively, the Ford F-150 holds strong as Canada’s most sought-after vehicle for the […]
Steady Markets: AutoTrader predicts stable vehicle purchases despite changing economic outlooks for Q3, 2022
Toronto, Ontario — AutoTrader has released its latest “vehicle purchase intentions” study with one particularly surprising result—24 percent of Canadians polled expect to buy a vehicle in the third quarter of 2022, 6 percent higher than the 18 percent who expected to buy a vehicle in the third quarter of 2021. According to the study, […]
Linking love to the vehicle you drive
By CRM staff Toronto, Ontario — February 13, 2019 – A new study from autoTRADER.ca found that when it comes to dating, the type of vehicle you drive and how long you have owned it displays how “relationship-ready” you might appear to a date. This is also reflective in the automotive trends that are seen […]
