Simple Plan: Simplicity Car Care opens new facility in Thunder Bay

Thunder Bay, Ontario — Simplicity Car Care announced Tuesday that the company has opened a new facility in Thunder Bay.

Dominion Motors is a Thunder Bay dealership-based collision centre, which has joined Simplicity to help support and grow their business in Northern Ontario.

Tyler Dolcetti, owner and general manager of Dominion Motors Buick GMC is proud to carry on his family’s tradition of providing excellent service, great products and quality customer care to the Thunder Bay community. Tyler is leading the fourth generation of his family in operating and overseeing the legacy his great grandfather began building in 1911—which is no small task.

“Dominion Motors prides itself on always staying ahead of the curve in technology and customer service. Simplicity allows us to continue to grow as a dealership by broadening our client base and maintaining exceptional care. Simplicity was the answer to facilitate the expansion of our evolving Body Shop business to ensure a prosperous future,” said Dolcetti.

In 2011, Dominion Motors celebrated its 100th anniversary. To survive a century in business is remarkable, but to reach the milestone within one family is an accomplishment reach by only a very select few.

The Dominion Motors Buick GMC team also takes great care to participate within the community it serves. Through community charities and organizations like Kinsman, Rotary, Thunder Bay Region Health Sciences Centre, George Jeffrey’s Children’s centre, and the Boys and Girls Club of Thunder Bay, Dominion Motors actively takes part in every-day happenings around Thunder Bay. Dominion Motors is also happy to award a yearly educational bursary to Confederation College and Lakehead University.

“We are proud to welcome Tyler Dolcetti and his team to the Simplicity Car Care family. Simplicity Car Care Thunder Bay has a unique opportunity to serve the community as this dealership-based collision centre has built a strong reputation of customer excellence for over 100 years,” said Domenic Leraci, president of Simplicity Car Care.

Simplicity Car Care is one of Canada’s fastest-growing automotive franchises with 52 locations throughout Ontario, Alberta, Quebec, and New Brunswick. To learn more, click here.


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