Las Vegas, Nevada — The deadline to apply for a feature vehicle space at the 2020 SEMA Show is July 31, 2020. The feature vehicle display provides exhibitors the ability to highlight products and upgrades on cars and trucks positioned in other areas away from the company’s SEMA Show booth. The display is meant to be a visual marketing tool to help generate an appeal for the exhibitors products.
The feature vehicles must be approved and paid for by qualified exhibiting companies. There are criteria for placement which is usually based on, how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.
Vehicle spaces are $399 for SEMA or TIA Member companies and $499 for non-member. Each exhibiting company is guaranteed placement for one feature vehicle. Other vehicles can be displayed but will be prioritized by the exhibitors using an electric form. The form will be provided by SEMA Show management after July 31.
More details about feature vehicle registration can be found here.
