Toronto, Ontario — Pop on some Pink Floyd and let the colours move you; Axalta has released its seventieth annual Global Automotive Colour Popularity Report; the automotive industry’s longest-running and most comprehensive colour report, according to the company.
White remains the most popular vehicle colour worldwide, due in large part to its prevalence on fleet vehicles, representing 34 percent of vehicles globally; 20 percent in a solid finish and 14 in pearl.
Black and grey trailed behind at 21 and 19 percent respectively on the global scale, however, grey was recorded to be the most popular colour in Europe, representing 27 percent of the continental car parc.
Among what could actually be considered a colour and not a shade, blue was the most popular choice globally, at 8 percent, handley beating out red (5 percent), green (1 percent) and yellow (1 percent).
The greatest tendency among North American and European drivers to choose a bold colour like blue over a neutral shade like black or white appeared to be most prevalent among drivers of compact and sports vehicles, representing 15 and 13 percent of that vehicle class in their respective market.
“Today’s vehicles are more vibrant than ever,” said v-p of global sales and product management for Axalta, Robert Schnell.
“For example, compared to the white color variations of the 1950s, these whites are brighter and beam with iridescent flakes. Together vehicles in white, black, grey, and silver add up to 82 percent of cars on the road today.”