Diamond Bar, California — August 5, 2014 — Some of the world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7 from 4 p.m. to 10 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip.
After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show will roll out of the building in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited,” a celebration that will include food, music, celebrities, iconic builders and exhibitor displays.
“SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative gear they bring to Las Vegas,” says Chris Kersting, SEMA President and CEO.
For years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks will congregate at The LINQ Promenade, Las Vegas’s new open-air shopping, dining and entertainment district that includes the world’s tallest observation wheel, the High Roller.
“This event will be a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show,” says Kersting.
The event will give consumers a rare opportunity to collect and share images of hundreds of customized vehicles featuring the newest and most innovative products from the 2014 SEMA Show. The Friday night event will also serve as the backdrop for nationwide media coverage–including on-site taping for a nationally televised broadcast special–“best of show” awards and include food trucks, music, entertainment, automotive celebrities, builders, and more.
The new event gives SEMA Show exhibitors additional reach, and an opportunity to excite consumers by showcasing the newest vehicles and equipment from this year’s SEMA Show. Participation is free of charge to exhibitors by virtue of their involvement in the SEMA Show. Interested parties should e-mail info@semaignited.com for details.
