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Road Warriors: CAA South-central Ontario relaunches Worst Roads Campaign

Thornhill, Ontario — After a one-year hiatus, the South-central Ontario division of the Canadian Automobile Association (CAA) plans to relaunch its Worst Road Campaign in the hopes of making positive change for municipal roads across the country while also dunking on city planners in one fell swoop.

“The campaign is a platform for all road users to highlight which roadway improvements should be prioritized by our different levels of government,” said Raymond Chan, government relations manager for CAA South-central Ontario. 

“The campaign gives decision-makers a snapshot of what roads the public perceives are not meeting their expectations.”

As transportation habits continue to change, in part due to the COVID-19 pandemic, CAA wants to emphasize the importance of Canadian roadways and their role in keeping industry flowing smoothly.

“Our roads are essential, they are the arteries used every day to keep workers, goods and services flowing and should be maintained more than ever,” said Chan. 

“As people are encouraged to stay home and telework during the pandemic, governments should continue to take advantage of lighter traffic patterns as an opportunity for road repair. These efforts can also be refocused on increasingly popular modes of transportation, such as cycling and walking.”

CAA is calling on Ontarians to shed light on the bumpiest parts of their commute by nominating a road in their community for the 2021 edition of CAA’s Worst Roads report.

Nominations are open until April 18 with participants to be entered into a grand prize draw to win free gas for a year, or one of five secondary prizes.

Those interested in nominating a road in their community can find more information on CAA’s website.

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