Nevada, United States — With just about a month and a half separating the aftermarket from its big day in the desert, SEMA show organizers announced this week that the New Products Showcase has been expanded to include two new categories of electric vehicle and advanced driver-assistance system products.
Come November, show attendees will get to explore new and developing product lines from the two emerging sectors of the automotive aftermarket, in addition to 16 other categories of repair products.
The products featured at this year’s showcase will remain listed on the SEMA Show mobile app for about a year after the show, allowing attendees to follow up on products they saw at SEMA.
“Through the SEMA Show New Products Showcase, buyers, retailers and distributors can easily discover and learn about all the hot products that they may want to carry,” said SEMA’s v-p of events, Tom Gattuso.
“They will find details about the products, including the exhibitor’s booth number. They can then connect directly with the manufacturer on the Show floor to learn more. It’s no surprise that SEMA Show buyers rely on the New Products Showcase to help them stock their shelves.”
Organizers are still calling on aftermarket businesses signed on as exhibitors to enter a product in the New Products Showcase and get their name in front of thousands of convention-goers, qualifying them for SEMA’s Best New Product awards. The cost to enter a product ranges between $75 and $150 depending on submission date. There is no limit to the number of products that can be submitted.
“Exhibitors that participate in the New Products Showcase report much higher success than those that do not participate,” said Gattuso.
“Research tells us that exhibitors with products in the Showcase see more buyers in their booths and receive more media coverage than those who do not participate in the showcase.”
SEMA Show 2022 is set to run at the Las Vegas Convention Center from Nov.1 to 4.