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Product Report: PPG introduces PPG DIGIMATCH camera and PPG VisualizID software for colour matching

Pennsylvania, United States – PPG has announced the introduction of its PPG VISUALIZID™ 3D visualization software and the PPG DIGIMATCH™ digital colour camera for advanced colour matching in body shops. The coatings company said the tools are the latest components of the PPG LINQ™ end-to-end digital solution for the global refinish industry.

With the LINQ digital solution, PPG says its refinish customers can streamline their repair process by using PPG’s cloud-based platform and its interconnected digital hardware, software and innovative services.

The PPG DigiMatch multi-angle digital colour camera features an ergonomic design that is lightweight and can be used with one hand. The camera’s six imaging angles and six reflectance angles, provide colour and texture information to help retrieve the correct formula matches quickly and efficiently.

PPG VisualizID software takes information from PPG DigiMatch or PPG’s other spectrophotometers to help users find a colour match from PPG’s extensive colour portfolio. It is the first software of its kind in the industry, digitizing a process that used to involve trial and error and ultimately reducing waste.

“We know that bodyshop owners are looking to digital solutions to improve productivity, efficiency and sustainability,” said Chancey Hagerty, PPG global vice president, Automotive Refinish. “Developed and tested alongside customers, the PPG LINQ digital system helps meet these goals, allowing our customers to work more quickly and sustainably with features that provide optimized product consumption and waste reduction.”

“We are heavily invested in providing solutions that power the body shops of tomorrow on a global scale,” said Denise Lu, PPG marketing director, Automotive Refinish.

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