The 2026 SEMA Show will feature significantly expanded Collision Repair & Refinish and Restyling sections with over 2,000 brands and hundreds of exhibitors showcasing the latest repair equipment, refinishing technologies, and appearance products. The repair and refinishing aftermarket represents approximately $9 billion in annual consumer spending, with exterior restyling alone surpassing $6 billion, reflecting strong industry growth and demand for vehicle personalization solutions.
- The 2026 SEMA Show expands its Collision Repair & Refinish and Restyling sections with hundreds of exhibiting brands showcasing latest products and technologies
- The repair and refinishing aftermarket represents $9 billion in annual consumer spending, driven by body upgrades, paint materials, wraps, and lighting products
- Exterior restyling is a major growth area, surpassing $6 billion in annual consumer spending for personalization products like grilles, wraps, and lighting
- The show features 2,000+ brands and over 1 million net square feet of exhibitor space at the Las Vegas Convention Center
- Event takes place November 3-6, 2026 with public access on Friday and includes signature features like the New Products Showcase and Battle of the Builders
The 2026 SEMA Show will feature expanded Restyling and Collision Repair & Refinish sections this year, giving repair and refinishing professionals a comprehensive look at the latest products, equipment and technologies shaping the industry, according to a press release published on Aug. 25.
This innovation supports the Specialty Equipment Market Association’s mission to build momentum across key categories, and the show’s Restyling and Collision Repair & Refinish sections will feature hundreds of exhibiting brands, giving shop owners, technicians and builders access to solutions designed to improve efficiency, quality and turnaround times.
Attendees will see a spectrum of products designed to meet the evolving needs of modern repair and car care facilities, including advanced repair equipment and refinishing components, the press release noted.
According to the recently released SEMA Market Report, “the repair and refinishing-related aftermarket represents roughly $9 billion in annual consumer spending, driven by demand for body upgrades, appearance products, paint and refinishing materials, wraps, window tint and lighting products,” the press release stated. The report also emphasizes the strength of these categories within the broader automotive aftermarket, accentuating their importance to repair, refinishing and customization businesses.
Exterior restyling remains a major growth area, surpassing $6 billion in annual consumer spending, reflecting sustained consumer demand for vehicle personalization products such as grilles, body upgrades, wraps, graphics, lighting, running boards, exterior trim and other appearance enhancements, SEMA reported.
The Restyling and Collision Repair & Refinish sections are supported by the continued participation of long-standing industry brands, including 3M, Avery Dennison, Katzkin Automotive Leather, Pro Spot, Rust-Oleum, SATA, Snap-on, Sonax Premium Car Care and XPEL.
“The collision repair and restyling segments are essential to keeping vehicles safe, functional and looking their best,” said Tom Gattuso, SEMA vice-president of events, in the press release. “From cutting-edge repair technologies to craftsmanship-driven restyling and car-care products, these sections demonstrate how the industry continues to evolve. Long-standing leaders and new innovators alike reinforce the strength, expertise and forward momentum of this category.”
The SEMA Show remains one of the largest and most influential trade shows across the country, and exhibitor commitments for the 2026 show have surpassed 1 million net square feet, with more than 2,000 brands. According to the press release, the show will also feature performance, trucks, powersports, mobile electronics, tools and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan and Stellantis, will return to the event.
Attendees can explore the show’s signature features, including the New Products Showcase, Battle of the Builders and FutureTech Studio. SEMA recently launched a new Motorcycle category for the 2026 Battle of the Builders competition.
The 2026 SEMA Show takes place from Nov. 3-6 at the Las Vegas Convention Center and is part of the broader “SEMA Week” experience, including public access on Friday and the SEMA Fest.
For more information or to register, click here.
