Toronto, Ontario -- Registration is now open for the 2025 SEMA Show.
The annual aftermarket extravaganza, which is hosted by the Specialty Equipment Market Association, returns to the Las Vegas Convention Center from November 4 to 7, 2025.
SEMA isn’t just another trade show. It’s a four-day immersion in the automotive aftermarket world, packed with wild custom builds, new product reveals and enough tools, tech and training to keep your shop sharp through 2026. While the show will only be open to aftermarket professionals for most of its run, the general public will be able to attend on Friday, November 7.
Collision professionals will want to make a beeline for the collision repair and refinish stage, where they will find daily welding demos, live refinishing showcases and product walkthroughs. With calibration, ADAS and structural repair more important than ever, this year’s show is doubling down on practical education for working techs and owners alike.
The Society of Collision Repair Specialists is bringing back its Repairer Driven Education series and the IDEAS Collide Showcase, which are aimed at both decision-makers and hands-on pros. There’s also a collision-focused networking night scheduled mid-week — a hot ticket for shop owners looking to compare notes and make new industry contacts.
Then there’s the New Products Showcase, which drew over 1,300 product entries in 2024. It’s the place to see what’s next before your competitors do. Winners from last year walked away with not just trophies, but real leads, new accounts and media buzz that turned into sales. Entry is free for exhibitors’ first products, and everything’s professionally photographed and listed in a searchable digital library.
Of course, it wouldn’t be SEMA without some celebrity guests. This year, the red carpet list is expected to include Dave Kindig, the custom car wizard from Bitchin’ Rides; Aaron Kaufman, the bearded builder who never stops wrenching; Shirley Muldowney, the first lady of drag racing; Rutledge Wood, the guy who brings infectious energy to any show he’s on; and Don “Big Daddy” Garlits, who basically invented modern drag racing. Signing times and stage appearances will be listed in the SEMA mobile app, which is dropping later this summer.
SEMA Fest is back too, turning the bronze lot into an outdoor festival space with concerts, food trucks, brand activations and ticketed access for the public. Full lineup announcements are coming soon, but both GA and VIP passes will return for Friday night’s capstone event.
Travel is made easy through onPeak, the official hotel partner, with discounts at major hotels and options for every budget. Flights into Vegas are discounted with Alaska, Delta and United Airlines — just don’t forget to pack a valid passport and maybe a business card or two.
Attendees who register before June 27 will receive special-priced tickets costing US$50. After that, the price jumps to US$75 and up to US$100 once the calendar hits September 27. A badge gets you into all exhibit halls — plus AAPEX 2025 at The Venetian and Caesars Forum, running November 4–6.
For questions about registration, email AAPEXSEMA@maritz.com or call 508-743-8571. Show inquiries go to semashow@sema.org or 909-396-0289.
