Painting the Way for New Talent: BASF renews global sponsorship of WorldSkills

Toronto, Ontario BASF’s Coatings division has signed a new Global Industry Partnership with WorldSkills International. 

The agreement continues BASF’s long-standing commitment to developing new talent in the automotive refinish industry and solidifies BASF’s support of the next global WorldSkills Competition, which is scheduled to be held in Shanghai, in 2021.

“We are very happy to partner with WorldSkills once again following the successful use of our Glasurit brand of refinish coatings at WorldSkills Kazan 2019 to focus on sustainability, digitalization and diversity for the next generation of spray painters,” said Fabien Boschetti, BASF’S director of global marketing, automotive refinish coatings in an online news release. “The event brings together young people, industry, government, education, and institutions, to promote the benefits of our industry and drives the passion for skilled car painters to enter the field.”

Known as the ‘Olympics of the Trades,’ WorldSkills Competitions have been around since 1950, and are considered the gold standard of excellence in vocational skills. The event inspires young competitors to reach new heights while giving them the training and skills needed to turn their passion into a profession. The last global WorldSkills Competition, held in Kazan, Russia in 2019, featured more than 1,350 competitors from 63 countries and regions, including young tradespeople from across Canada.

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