White remained the world’s most popular vehicle colour in 2025, while black and gray followed close behind, according to Axalta Coating Systems’ latest Global Automotive Colour Popularity Report.
The 73rd annual report ranked white first at 29%, followed by black at 23% and gray at 22%. Together, the three colours accounted for 74% of the global vehicle market.
Silver ranked fourth at 7%, while blue ranked fifth at 6%, making it the most popular colour outside the neutral shades. Red, green and yellow/gold each accounted for 3%, while brown/beige and other colours each accounted for 2%.
The report noted that vehicle colour preferences changed gradually in 2025, with neutral colours continuing to lead while interest grew in finishes with more depth, movement and individuality.
“This year’s report reveals how enduring neutrals continue to anchor the global palette, even as interest rises in finishes that bring greater depth, movement, and individuality to vehicle styling,” said Dr. Lei Qiao, Axalta vice-president, technology, mobility coatings. “Overall, the 2025 landscape reflects a market anchored in simplicity yet increasingly open to refined color expression and contemporary finishes.”
In North America, white led at 31%, while black fell slightly to 19%. Blue accounted for 10% and red accounted for 7%, showing stronger interest in non-neutral colours than the global average.
In South America, white led at 35%, followed by gray at 23%. Silver increased to 14%, while blue reached 7% and red reached 4%.
In Europe, gray was the leading vehicle colour at 26%, followed by white at 25% and black at 22%.
In Asia, black increased to 26%. Yellow/gold accounted for 4%, green accounted for 3% and purple and orange each reached 2%.
Axalta’s annual report is based on automotive build data from major vehicle production regions and markets around the world.
