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Emerging Strategy: U.S. drivers embracing AI for insurance buying

Insurify

Toronto, Ontario -- The majority of U.S. drivers believe artificial intelligence can help when buying auto insurance, a new report from Insurify Inc. has found.

The survey of  3,002 drivers found 86 percent of U.S. drivers indicated they would trust artificial intelligence to assist with buying car insurance. It also found that 68 percent would allow AI to change their car insurance if it could save them US$1,000 a year.

The report noted that full-coverage car-insurance premiums averaged US$2,310 per year in the U.S. and highlighted drivers’ willingness to use AI for quoting and customizing policies.

Insurify founder and co-CEO Snejina Zacharia said, “Our AI Insurance report shows that American drivers are increasingly seeing AI as a trusted co-pilot for making insurance decisions.”

The company added that 76 percent of drivers said they would let AI compare quotes across insurers and 54 percent said they would let it create customized policies.

Despite the strong interest in AI, the report found that 53 percent of Americans still preferred advice from human insurance agents. It said that among non-users of AI, 50 percent cited a preference for human guidance and 29 percent cited data-privacy concerns.

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