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Greener Downstream: Definity tracking repair vendor emissions

Definity

Definity Financial Corporation is beginning to track environmental data with collision repair vendors as insurers face growing pressure to reduce pollution linked to suppliers and outside business partners.

The news was revealed in the company's 2025 sustainability report, which states it has partnered with auto repair vendors to improve tracking of sustainability metrics, reduce material use and shorten parts wait times. The report does not outline mandatory emissions targets for repair shops or new supplier rules. But it does show insurers are paying closer attention to pollution tied to purchased goods and services.

Definity reported its scope 3 emissions totalled 44,804 tonnes in 2025, up from 23,178 tonnes a year earlier. 

Scope 1 emissions come directly from company operations, such as fuel burned in company-owned vehicles. Scope 2 emissions come from purchased energy, including electricity used in offices and buildings. Scope 3 refers to pollution linked to suppliers, contractors, business travel and other activities outside a company’s direct control.

Purchased goods and services accounted for 32,671 tonnes, the largest category outside the insurer’s own operations.

“Findings from the new Definity 2026 climate resilience and adaptation national survey make the mandate clear: 81% of Canadian insurance shoppers expect their providers to actively help them reduce risk and prevent losses,” CEO Rowan Saunders (pictured) said in the release.

The report also states supplier standards now include environmental responsibility measures alongside broader risk-management and compliance requirements.

Definity separately reported cutting Scope 1 and Scope 2 emissions by 36% from 2019 levels, beating its interim target of 30%. 

“As we have done for many years, Definity continued to make a positive impact for our clients and communities throughout 2025 by delivering on our climate change and social impact commitments,” Saunders said in the report.

The insurer stated its long-term target is a 50% reduction in Scope 1 and Scope 2 emissions by 2030. The report also highlighted climate-related claims and rebuilding work tied to severe weather events.

During the 2025 wildfire season, the insurer handled about 500 wildfire property claims. Among customers assisted by its catastrophe claims team, 71% said they would recommend the insurer based on their experience.

The insurer also stated updated home insurance coverage now includes up to $10,000 per claim for rebuilding upgrades including hail-resistant roofing, fire-resistant materials, sump pumps and foundation waterproofing.

“We are confident that our strategic focus is directly aligned with what Canadians need and we are dedicated to being the partner they can count on in a changing world,” Saunders said in the release.

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