Natural Intelligence, a Tel Aviv–based performance marketing company specializing in AI-driven comparison tools, and J.D. Power have launched a new auto insurance marketplace aimed at improving how consumers shop for coverage and how insurers reach potential customers.
The platform combines Natural Intelligence’s AI-driven comparison technology with J.D. Power’s consumer data and analytics. The marketplace is designed to allow drivers to compare policies, review coverage options and make more informed purchasing decisions.
The initiative also introduces a new distribution channel for insurers, focused on connecting brands with high-intent consumers actively shopping for insurance products.
“Partnering with an industry leader like J.D. Power is a significant milestone that validates our vision for the future of digital decision-making,” said Jonathan Edelshaim, CEO of Natural Intelligence. “We are eager to bring this collaboration to life, creating a marketplace where technology meets trust.”
The companies indicate the platform is built to better match consumers with policies suited to their needs while improving transparency in the shopping process.
