AUTOTRADER BRINGS CONVERSATION TO CHATGPT
AutoTrader has launched a ChatGPT integration allowing Canadian consumers to search vehicle listings using conversational prompts, positioning it as a first among domestic marketplaces. Users can request vehicles by criteria such as body type, fuel type or location, view listings within the chat and link to full details to contact sellers.Built in partnership with OpenAI, the feature reflects growing demand for natural language search and may expand dealer exposure. The integration is available in English and French through ChatGPT’s Apps section.
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HYUNDAI AND KIA INTRODUCE SAFETY INNOVATION
Hyundai Motor Company and Kia Corporation have unveiled Vision Pulse, a safety technology using ultra-wide band signals to detect vehicles, cyclists and pedestrians beyond a driver’s line of sight. UWB modules measure signal travel time between equipped objects, calculating positions in real time and issuing alerts. The system detects objects within 100 metres with 10-centimetre accuracy, maintaining 99% detection in poor conditions. Pilot programs are underway in South Korea, with mass-production applications still under review.
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RESEARCH FIRMS PREDICT EXTREME ADAS GROWTH
New reports point to rapid growth in the global advanced driver assistance systems market. Research and Markets projects expansion from US$35.44 billion in 2025 to US$94.94 billion by 2033, while Future Market Insights forecasts growth from US$280.5 million in 2026 to US$818.2 million by 2036. Yet readiness remains uneven. Revv reports 86% of North American shops perform calibrations in-house, but only 21% have fully optimized processes, underscoring operational gaps as ADAS adoption accelerates.
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AXALTA UNVEILS SOLAR BOOST FOR 2026
Axalta Coating Systems has named Solar Boost its 2026 Global Automotive Color of the Year, citing growing demand for expressive vehicle finishes. The selection follows global colour research linking orange to optimism and individuality, particularly among younger buyers and EV consumers. Company research shows more than 80 percent of buyers consider colour a key purchasing factor. Solar Boost marks Axalta’s 12th Global Automotive Color of the Year, part of its broader forecasting efforts supporting OEM design strategies.
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