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Neo Scotia 3000: Nova Scotia plans to double population by 2060 via trades recruitment campaign

Halifax, Nova Scotia — Nova Scotia’s population passed the one-million mark last week and the province is riding a high, with the government announcing a plan to double the population by 2060 through a skilled trades recruitment campaign.

“Nova Scotia is no longer a ‘best-kept secret’—people are realizing this is one of the best places on earth to live and work,” said Premier Tim Houston. 

“Our population is growing at record rates. We want healthcare workers and skilled tradespeople to know there’s both a great life and a great job waiting for them. I invite them to come to Nova Scotia and see for themselves.”

Houston’s plan aims to bring 25,000 new Nova Scotians to the province by returning provincial taxes on the first $50,000 of income for workers aged 30 years and under in designated trades.

“We are unabashedly asking for workers in the trades and in healthcare to make Nova Scotia their home,” said Jill Balser, Minister of Labour, Skills and Immigration. 

“We are an energetic, innovative province that welcomes ideas and contributions from all. For those just starting out in their careers, we offer financial incentives to attract young people and a lifestyle that’s sure to get them to stay. And we have opportunities in other sectors as well. Everyone is welcome.”

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