NAIAS 2014 sets opening day record despite cold Detroit weather

Detroit, Michigan — January 20, 2014 — Despite low January temperatures outdoors, more than 100,000 people packed into the relatively warmer Cobo Center, where the mood was upbeat and more than 500 new vehicles shined brightly on Detroit’s world stage.

“Extending the celebration of new cars and one of Detroit’s most exciting weeks ever is a surprise to no one,” says Bob Shuman, chairman, 2014 North American International Auto Show (NAIAS). “People want to be a part of the positive vibe that’s been evident here all week.”

Shuman says the show floor was packed all day, as enthusiasts photographed beautiful vehicles and participated in dozens of entertaining and interactive exhibit activities. He noted that this year’s opener of 106,560 represents an increase of 3,434 people over the 2013 opening day, and was the strongest in five years.

“Everyone feels good about where the auto industry is today,” he added. “The auto show is a reflection of the industry as evidenced by the fabulous automotive technology, amazing new exhibit architecture and tremendous confidence on display inside Cobo Center. If you look around, you can see it and you can feel it.”

NAIAS continues through Sunday, Jan. 26. Tickets to the public show for adults are $13, while children 7-12 and seniors can enter the show for $6. Children under the age of six may attend for free when accompanied by a parent or guardian.

For show hours or more information on the convention, please visit naias.com.


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