Toronto, Ontario — John Capella was appointed as the new CEO and president of Porsche Cars Canada (PCC) on Thursday and will take over the position from Marc Ouayoun effective Sept. 1.
Ouayoun is not leaving the company, but pivoting to a new role under the Volkswagen brand. Cappella succeeds qualified executive Ouayoun in this role after Ouayoun grew Porsche Canada’s sales to its highest point, delivering nearly 9,200 sports cars to the Canadian market.
Cappella returns to Canada after three years as v-p of the automaker’s eastern area market. Cappella started working for Porsche back in 2011 as director of network development until he moved to a position as managing director for Porsche Centre North Toronto. Cappella started his career in the automotive business in 1999 working in the Canadian automotive luxury market.
As well as having extensive experience in the automotive field, Cappella also holds a B.B.A and M.B.A from York University and also studied at the Automotive Business School of Canada.
Detley von Platen, member of the executive board of sales and marketing, welcomed Cappella to the position in a statement.
“I am delighted to welcome a thoroughly experienced colleague for the CEO position in Canada who knows the automotive business and local market like the back of his hand,” said von Platen. “I am confident that he will successfully continue to develop our presence in the country as well as further strengthen the brand experience of our Canadian customers and fans.”
This move comes as Porsche continues to grow its sales in the Canadian market.