Auburn Hills, Michigan — October 18, 2016 — Mopar is targeting consumers with a new campaign designed to promote OEM parts in collision repair. The campaign focuses on the consumer’s “Right to Request” OEM collision parts.
According to a statement from Mopar, the campaign will include a new informational ad that details the rights of owners to ask for OEM parts for collision repairs.
The “Right to Request” ad will be featured on the brand’s YouTube page, as well as on its official website at www.mopar.com/collision. Mopar is aslo distributing a collision repair guidebook that the company says will showcase the advantages of using OEM Mopar colision products.
“Consumers have the freedom to choose, and that includes the freedom to insist on O.E. Mopar collision parts to protect their investment in their vehicles,” said Ross McGinnis, Vice President – Parts Sales and Field Operations, Mopar. “Owners have the right to ask for O.E. parts created by the same engineers who designed and built their vehicles in order to protect their vehicles and the people riding in them.”
A statement from Mopar says the case for insisting on OEM parts is even more critical considering the complex technology and safety systems integrated into the manufacture of today’s modern vehicles
For more information, please visit mopar.com/collision. You can check out the new “Right to Request” Mopar collision parts ad in the player below.