Mercedes- Benz remains top luxury brand in Canada

By CRM staff 

Toronto, Ontario — January 4, 2019 — For the fifth consecutive year Mercedes-Benz is the top luxury vehicle brand in Canada.

In 2018 the OEM and its national dealer network sold 49,758 passenger vehicles, vans and smart units in Canada. The total included a record-breaking December for passenger cars and luxury light trucks, with 3,185 units sold during the month. In total the company saw a 4.3 percent increase in sales from the previous December.

In 2018, SUVs accounted for over half of Mercedes-Benz Canada’s sales at 53.8 percent, compared to passenger cars at 46.2 percent. Three of the manufacturer’s top five volume vehicles were from the company’s SUV line-up including: the GLC SUV (+6.9 percent over 2017); the GLE SUV (+20.8 percent over 2017); and the GLA (0.0 percent compared to 2017).

Mercedes vans also achieved record breaking sales, with 6,538 vehicles delivered in 2018, representing a one percent increase over 2017. The division had a strong showing throughout the year, with as record breaking June of 678 units sold.

“I’m incredibly proud that we have maintained our position as the number one luxury manufacturer in Canada for the fifth consecutive year,” said Brian D. Fulton, president and CEO of Mercedes-Benz Canada. “That we were able to end the year on such a high note is a testament to the hard work and dedication of our employees and dealers throughout the past twelve months. Heading into 2019, I know we are all are looking forward to building on that momentum by delivering the best possible products and services to our customers.”



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