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In Memoriam: James David Power III, founder of J.D. Power

Toronto, Ontario — J.D. Power has announced the death of its founder and retired chairman, James David Power III, who died this weekend at the age of 89.

“The world has lost a true pioneer and we have lost a visionary spirit that has continued to inspire, inform and galvanize our company’s growth for over 50 years,” said Dave Habiger, president and CEO of J.D. Power. “Those who were lucky enough to have worked closely with Dave remember a larger-than-life creative presence who encouraged constant innovation and close collaboration with a relentless focus on the values of independence, integrity and quality.”

Dubbed “Mr. Quality” by Motor Trend magazine, Power was widely credited with transforming the auto industry by channeling detailed customer experience data into practical insights and critical intelligence that changed everything from manufacturing to marketing. He founded the company in 1968 with his wife Julie, and together they built J.D. Power into a recognizable brand.

Data and analytic insights enabled significant quality improvements across every major automotive manufacturer. Today, J.D. Power is known throughout the world as a global leader in consumer insights, advisory services and data and analytics across every major industry.

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