Hot-pink roadster makes rental reimbursement red hot

Rosie the Rental Reimbursement Roadster in all her glory.   

St. Louis, Missouri — September 24, 2014 — Rental reimbursement is the focus of a humourous marketing initiative sponsored by Enterprise Rent-A-Car in California. 

Enterprise Rent-A-Car has created “Rosie the Rental Reimbursement Roadster,” a hot-pink sedan and a replica of the vehicle used in Enterprise’s My 13 Days video, which you can see in the player below. Last year, the video was produced to illustrate some of the amusing challenges drivers sometimes face – such as driving a teenager’s car for nearly two weeks – when vehicles are being repaired after an accident.
The video’s title highlights a fact that might be well known to repairers but not to the public: Damaged vehicles are in the shop for an average of 13 days after an accident, leaving those who don’t have reimbursement coverage to borrow family cars, hitch rides or pay out-of-pocket rental fees of up to $400.

“With more than 1.6 million views on YouTube, the ‘My 13 Days’ video has proven to be both fun and memorable,” says Mary Mahoney, Vice President-Insurance Replacement Division for the Enterprise Rent-A-Car brand. “As a result, our Sacramento team decided to really bring the concept to life locally, so that Rosie can attend insurance agents’ classes, collision center openings, fund-raisers and vendor fairs, as well as other company events.”
Enterprise’s “My 13 Days” video and microsite not only are helping raise awareness about rental reimbursement overall, but also educating policyholders. For example, many consumers don’t realize that one year of rental reimbursement coverage can cost less than a one-day car rental.
Furthermore, according to the J.D. Power 2013 U.S. Auto Claims Satisfaction Study, providing exceptional customer service is an important element in driving customer loyalty and advocacy. “That’s another strategic reason to support our insurance partners and help remind their policyholders about this simple, budget-friendly option,” Mahoney says. “It’s a win-win, because it benefits individual consumers, which in turn enhances satisfaction levels with the insurance industry for the long term.” 

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