|Rosie the Rental Reimbursement Roadster in all her glory.
St. Louis, Missouri — September 24, 2014 — Rental reimbursement is the focus of a humourous marketing initiative sponsored by Enterprise Rent-A-Car in California.
Enterprise Rent-A-Car has created â€œRosie the Rental Reimbursement Roadster,â€ a hot-pink sedan and a replica of the vehicle used in Enterpriseâ€™s My 13 Days video, which you can see in the player below. Last year, the video was produced to illustrate some of the amusing challenges drivers sometimes face â€“ such as driving a teenagerâ€™s car for nearly two weeks â€“ when vehicles are being repaired after an accident.
The videoâ€™s title highlights a fact that might be well known to repairers but not to the public: Damaged vehicles are in the shop for an average of 13 days after an accident, leaving those who donâ€™t have reimbursement coverage to borrow family cars, hitch rides or pay out-of-pocket rental fees of up to $400.
â€œWith more than 1.6 million views on YouTube, the â€˜My 13 Daysâ€™ video has proven to be both fun and memorable,â€ says Mary Mahoney, Vice President-Insurance Replacement Division for the Enterprise Rent-A-Car brand. â€œAs a result, our Sacramento team decided to really bring the concept to life locally, so that Rosie can attend insurance agentsâ€™ classes, collision center openings, fund-raisers and vendor fairs, as well as other company events.â€
Enterpriseâ€™s â€œMy 13 Daysâ€ video and microsite not only are helping raise awareness about rental reimbursement overall, but also educating policyholders. For example, many consumers donâ€™t realize that one year of rental reimbursement coverage can cost less than a one-day car rental.
Furthermore, according to the J.D. Power 2013 U.S. Auto Claims Satisfaction Study, providing exceptional customer service is an important element in driving customer loyalty and advocacy. â€œThatâ€™s another strategic reason to support our insurance partners and help remind their policyholders about this simple, budget-friendly option,â€ Mahoney says. â€œItâ€™s a win-win, because it benefits individual consumers, which in turn enhances satisfaction levels with the insurance industry for the long term.â€