Hello Yellow: Jeep adds ‘High Velocity’ hue to 2023 Gladiator

Detroit, Michigan — Fans of highlighter hues will find comfort in Jeep’s new colour option for the 2023 Gladiator. The pick-up will be available in a striking neon yellow shade, dubbed ‘High Velocity Yellow’, for the 2023 model year.

This is the first yellow option for the Jeep Gladiator, though it is reminiscent of the 2022 Jeep Wrangler’s ‘High Tide’ yellow-toned coating.

“Since the Jeep Gladiator arrived for the 2020 model year, customization has been a huge part of its identity,” said Jim Morrison, senior vice president and head of Jeep North America. “In response to customer requests, High Velocity is the latest example of another bold shade that strengthens the personality of our loyal and avid Jeep community.”

How do you feel about the prospect of colour-matching this hue in your collision centre? Let us know in the comments. 


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